“华丽志全球时尚创新与投资论坛”米兰站9月25日举办(开放参会预约)


2018年9月25日,华丽志 2018年度“全球时尚创新与投资论坛”第三站将在意大利米兰举办,同时将首次发布华丽志独家报告“意大利奢侈品品牌在中国——华丽志观察” !

自2013年创办以来,华丽志 Luxe.Co 始终如一地以开阔的全球视野、严谨的专业态度,面向数百万中国精英读者,源源不断地提供全球奢侈品、时尚和生活方式领域的品牌创新资讯、创业投资案例、公司财务数据以及细分行业研究报告,是独一无二连接时尚、金融和科技力量的信息聚合和跨界交流平台。

华丽志连续四年举办“全球时尚创新与投资论坛”(2015 & 2016@北京;2017@纽约;2018@北京;伦敦、米兰论坛即将进行)。在米兰,我们将发布两份《华丽志》独家报告:“意大利奢侈品品牌在中国——华丽志观察” 以及 “2018 年度中国新生代时尚消费调查问卷白皮书”

迄今为止,已经超过1700个全球品牌得到《华丽志》的报道与研究,其中近四分之一来自意大利,涵盖时装、珠宝、美妆、美食、家居、纺织、咖啡、游艇、精品酒店、豪华汽车等细分门类。

在中国时尚消费者的心目中,“意大利制造”是一个充满魔力的词汇,凝聚着亚平宁半岛独特的历史、文化、艺术、风景、生活方式和工匠精神。新一代中国消费者不止仰慕这里的超级奢侈品牌,Ta们热爱一切源自意大利的高品质和创造力。

“意大利奢侈品品牌在中国——华丽志观察” 深度调研了50个意大利品牌在中国的商业表现和增长潜力,同时还会公布一系列有趣的事实和数据,揭示这些领先品牌在中国的数字营销举措以及与新一代中国消费者互动的成效。

继9月18日伦敦论坛全球首发后,“2018 年度中国新生代时尚消费调查问卷白皮书”(中英文)将在米兰论坛上再次发布,并结合意大利时尚产业进行特别解读!

从 2015 年开始,华丽志每年都会开展“中国新生代时尚消费者调查”,为全球时尚与生活方式产业的从业者、研究者和关注时尚消费的精英人士,提供关于中国年轻时尚消费群体的一手调研和深度洞察。

2018年度问卷由华丽志和致力于成为中国时尚新生代首选品牌的太平鸟 PEACEBIRD 联合发起。华丽志研究团队通过互联网可控节点精准调查的方式,总共回收有效问卷 2716 份,问卷受访者 41.2% 来自中国一线城市,5.8% 来自海外,83.98% 出生于 1985 年之后。报告将覆盖消费者偏好、购买决策、品牌营销、门店体验等多个时尚和奢侈品牌关注的细分课题,旨在帮助品牌商、零售商、研究机构和投资机构更深入地了解中国新一代时尚消费群体。

(上图:“中国新生代时尚消费调查问卷”部分结果示意)


  • 时间:2018 年 9 月 25 日,14:00 – 19:00
  • 参会方式:门票 30 欧元/人(请点击此处 填写表格,预留您的席位,我们将在活动举办前一周内告知您具体地点及付款链接,完成支付环节)

 Luxe.Co Milan Forum

Italian Luxury Brands and Chinese Fashion Consumers

25th September 2018, 14:00-19:00pm

Luxe.Co Forum is coming to Milan on Sep 25, 2018!

Since 2013, Luxe.Co has been providing comprehensive business news, financial analysis and industry research to millions of Chinese elite readers regarding luxury, fashion and lifestyle industry, with global perspective, China angle and unique industry insights. Over years, we have closely followed the changes in global fashion industry, and in particular, the rise of Chinese consumer market.

This is the fourth year Luxe.Co hosts fashion industry forum (2015 and 2016 in Beijing, 2017 in New York City, 2018 in Beijing, London, Milan). Coming to Milan, we will present two proprietary reports by Luxe.Co: one is “Latest Observation on Italian Luxury Brands in China”, the other is “Chinese Fashion Consumer Report 2018”

More than 1700 global brands have been reported and researched by Luxe.Co, of which nearly one quarter are from Italy, covering apparel, jewelry, cosmetics, furniture, sports car, yacht, textile, gourmet food, coffee, boutique hotel etc..

“Made in Italy”is a magic phrase in China. Chinese consumers, especially the high end ones, are greatly fascinated by Italian cultural heritage, scenery, art, lifestyle and craftsmanship. As much as they admire the mega luxury brands, they also love the high-quality and creativity of everything premium from Italy.

Based on Luxe.Co’s proprietary research, the Report “Latest Observation on Italian Luxury Brands in China”  not only provides a comprehensive review of the business performance and the growth potential of Italian luxury brands in China, but also unveils interesting facts and data about the latest digital marketing initiatives of leading brands, and their interactions with the new generation of Chinese consumers.

The “Chinese Fashion Consumers Report 2018” will also be presented during the event. Since 2015, the Report annually provides the latest and most comprehensive understanding of the behaviors and preferences of fashion consumers in China. The survey underlying the report is conducted over the Internet with questionnaires and interviews, using controlled node distribution. A total of 2,716 valid sampleshave been collected, mainly from the first and second-tier cities of China, plus a certain percentage of oversea Chinese – 83.98% of which were born after the year of 1985.

Following the presentation of the Luxe.Co reports, there will be a short Q&A session, over which Founder and  Research Director of Luxe.Co, alongside some industry experts will be available for any questions about China’s fashion market. Some leaders in Italian fashion industry will also share their branding strategy, innovative thoughts & best practices, and the foresight and sagacity on the industry.


 TO REGISTER

General Admission Fee: EURO 30

*Please reserve your seat here . Within one week before the event, we will inform you of the venue and the payment link.


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Email: contact@hualizhi.com

Tel: +86 130 3117 0087


 历届论坛回顾(点击链接)
Retrospect of Luxe.Co Forum (click link)

*主办方《华丽志》对论坛拥有最终解释权

*Luxe.Co reserves the right of final explanation of this event


|图片来源:华丽志、视觉中国


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