BFC makes four-year commitment to London Show Rooms event in Paris

The British Fashion Council (BFC) has announced a four-year commitment to strengthen and expand its London Show Rooms (LSR) presence in Paris, “reinforcing its long-term strategy to accelerate commercial resilience across British designer businesses”.

To start, the body will host LSR during Paris Fashion Week Men’s from Thursday 25 June to Tuesday 30 June 2026 at The Architect’s House on Rue Vieille du Temple.

Other confirmed dates include assorted Paris Fashion Weeks on 1-6 October, 21-26 January 2027, 4-9 March, 24-29 June and 30 September-5 October next year.

LSR brings together BFC Foundation designers, BFC Designer Members and Fashion East designers, and the June edition will offer “a focused platform to showcase British menswear at a pivotal moment in the international fashion calendar”.

The June showroom provides designers with “direct access to leading international press and buyers, supporting commercial growth and global visibility”.

It’s all part of BFC International and remains a core pillar of the organisation’s strategy, BFC 2030: Access, Creativity, Growth. We’re told this “marks the first step in the evolution of London Show Rooms as a globally and culturally expanded platform, with further plans to introduce renewed formats, partnerships and market activations designed to connect British designers with new international audiences and opportunities”.

The council’s CEO Laura Weir said that the “objective of BFC International is to deepen our engagement in key international markets by creating opportunities for British designer businesses to grow sustainably and build commercial resilience. Paris plays a vital role in this vision, acting as a critical gateway for international expansion and enabling our designers to connect with new audiences, retail partnerships and opportunities worldwide.”

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