The highly developed digital landscape of the Chinese market has helped luxury brands to accelerate their pace and improve efficiency along the entire chain of “marketing” and “sales”.
Remo Ruffini, Chairman and CEO of Italian luxury group Moncler, says that “If you do not understand China today you will not understand the rest of the world tomorrow … China is setting the pace, as the most innovative country with the most advanced platforms, each one with a different approach, identity and each requiring dedicated contents and strategies. Understand …