9月24日米兰时装周期间，华丽志将在当地举办线下沙龙活动！
本场沙龙上，华丽志创始人余燕女士将分享她在专著《买下蒂芙尼》中对「品牌财富 Brand Fortune」的重要研究，并基于「华丽智库」最新版本的独家报告《意大利时尚品牌在中国》，解读意大利品牌的独特价值。沙龙的支持方、Attila&Co 创始人及 CEO Andreina Longhi 女士将与余燕一同探讨意大利品牌在中国市场的机会与挑战。
Luxe.CO will hold a salon in Milan on September 24th during the Fashion Week!
In this salon, Ms. Alicia Yu, the founder of Luxe.CO will share her important research on Brand Fortune, from her book, The Tiffany Deal, and interpret the unique value of Italian brands based on the latest exclusive report, Italian Fashion Brands in China from Luxe.CO Intelligence. Ms. Andreina Longhi, the founder and CEO of Attila&Co, the partner of the salon, will discuss opportunities and challenges for Italian brands in China market alongside Ms. Yu.
活动时间 Time
2023.09.24（Sunday）
14:00–16:00（Milan Time）
活动地点 Avenue
Attila&Co.
Via M.Pagano 6 Milano
活动议程 Agenda
14:00-14:30
签到及自由交流 Registration and Networking
14:30-15:00
演讲：《买下蒂芙尼》与「品牌财富」研究
Presentation: The Tiffany Deal and Research on Brand Fortune
15:00-15:30
报告分享：《意大利时尚品牌在中国》
Report Sharing: Italian Fashion Brands in China
15:30-16:00
对话：意大利品牌在中国市场的机会与挑战
Dialogue: Opportunities and Challenges for Italian Brands in China Market
报名通道 Registration
点击此处链接，或扫描以下二维码
Click the provided link or scan the QR code to register
or send e.mail to contact@hualizhi.com indicating your name, company, title and mobile phone number
* 本场沙龙免费，观众限额20 人，须经华丽志审核通过方可入场。
请填写您所在的机构、职位/专长和手机号码，审核通过后您将通过手机短信收到确认函
特别提示：本场活动以英语进行（This event will be conducted in English）
*This salon is free, maximum 20 participants, the acceptance is subject to review by Luxe.CO .
Please provide your organization, position/expertise, and mobile phone number for registration. You will receive a confirmation message via SMS or e.mail upon approval.
华丽志长期追踪并深度研究意大利品牌，《华丽志》网站及App已覆盖的约5000个全球品牌，近六分之一来自意大利；从时装、珠宝、美妆，到家居、美食、美饮，再到游艇、精品酒店、豪华汽车等。华丽志构建的“品牌宇宙”涵盖着意大利时尚与生活方式的方方面面。
华丽志一方向源源不断地为中国读者带来意大利品牌的丰富内容，另一方面也传递着品牌在中国市场的动向和中国消费者的心声。
2018年9月，《华丽志》在米兰发布了首份以中国视角系统研究意大利奢侈品牌的独家报告。这份报告深入调研了50个意大利顶级品牌在中国的商业表现和增长潜力，并以详实的数据和具体案例，揭示了这些领先品牌的中国营销举措以及与它们与中国消费者互动的成效。
2022年，华丽志旗下研究机构「华丽智库 LuxeCO Intelligence」再次启动全新的“意大利时尚品牌在中国”调研。两份报告间隔的四年时间里，全球时尚产业历经重塑，中国市场加速演化，更多国际品牌纷至沓来。而奢侈品、时尚和生活方式品牌在中国的发展路径、与中国消费者的沟通方式都发生着深刻的改变。
这份《意大利时尚品牌在中国》调研报告，将研究范围从奢侈品扩大到更广泛的时尚和生活方式领域，涵盖 123个最具代表性的意大利品牌，筛选的依据包括整体业务规模、中国市场拓展、品类代表性、数据可得性等四个维度。
值得一提的是，华丽智库开创性地在调研中引入了 “NPS净推荐值” ，深度考察中国消费者对各个意大利时尚品牌的忠诚度，还从中发现了一些 “宝藏品牌”！
在2023年最新版本的报告中，「华丽智库」更新了意大利时尚产业的最新数据、意大利时尚品牌在中国十个代表性购物中心一层的分布对比数据，以及24家意大利奢侈品牌在中国线上线下渠道分布对比数据。
Luxe.CO has been conducting long-term, in-depth research on Italian brands. The Luxe.CO website and App cover approximately 5,000 global brands, with nearly one-sixth of them being from Italy. These brands span various sectors, from apparel and accessories, jewelry, cosmetics, home, food & beverages, yachts, boutique hotels, and luxury cars. Luxe.CO has created a “brand universe” that encompasses all aspects of Italian fashion and lifestyle.
Luxe.CO continually provides rich content about Italian brands to Chinese readers while also conveying the trends of brands in the Chinese market and the voices of Chinese consumers.
In September 2018, Luxe.CO released an exclusive report that systematically studied Italian luxury brands from a Chinese perspective. The report conducted in-depth research on the business performance and growth potential of 50 top Italian brands in China, revealing their marketing strategies in China and their effectiveness in engaging with Chinese consumers through detailed data and specific cases.
In 2022, Luxe.CO Intelligence, a research institution under Luxe.CO initiated a new study on Italian Fashion Brands in China. In the four years since the previous report, the global fashion industry has undergone significant changes, the China market has evolved rapidly, and more international brands have entered. The development paths of luxury, fashion, and lifestyle brands in China, as well as their communication with Chinese consumers, have all undergone profound changes.
This research report on Italian Fashion Brands in China expands its scope from luxury to a broader fashion and lifestyle sector, covering 123 of the most representative Italian brands. Selection criteria include overall business size, expansion in the China market, category representation, and data availability.
It’s worth noting that Luxe.CO Intelligence has introduced the NPS Net Promoter Score in the research to deeply examine the loyalty of Chinese consumers to various Italian fashion brands and has discovered some hidden gem brands!
In the latest 2023 version of the report, Luxe.CO Intelligence updates the latest data on the Italian fashion industry, the distribution comparison of 24 Italian luxury brands in China’s online and offline channels, and the distribution on the ground floor of ten representative shopping malls in China.
主讲人 Speakers
余燕，华丽志 & 橙湾教育创始人
Alicia Yu, Founder of Luxe.CO & Orange Bay Education
华丽志是中国权威的时尚商业财经媒体与信息服务平台，为奢侈品、时尚和生活方式领域的管理者和决策者提供及时全面的商业参考和数据服务。橙湾教育是面向产业界和投资界的创新型时尚商业教育机构。
余燕于2004年取得了CFA（特许金融分析师）资格，常年研究全球奢侈品行业的公司财务和投资并购课题。曾多次接受高盛、巴黎银行、中信证券、法国商务署、国际羊毛局、上海时装周等机构的邀请，担任论坛演讲嘉宾，解读中国和海外时尚领域的创业、创新和投资趋势。
LUXE.CO as a company is aspiring to lead the change of China’s high-end consumer industry with a range of innovative and well-integrated products and services, including media, education, research and consultancy.
Yu obtained her Chartered Financial Analyst (CFA) qualification in 2004 and has dedicated years to researching the business and finance of companies in the global luxury industry. She has been a frequent guest speaker at events held by Goldman Sachs, BNP Paribas, CITIC Securities, Business France, the International Wool Mark Company and Shanghai Fashion Week,
Andreina Longhi, Founder and CEO of Attila&Co
Andreina Longhi 的故事源于她对美和传播的双重热情。她从 Max Mara 起步，之后独立创办了时尚和生活方式传播推广公司Attila&Co.。曾为华伦天奴（Valentino）、卡尔文-克莱恩（Calvin Klein）、范思哲（Versace）、古驰（Gucci）、宝洁（P&G）、宝诗龙（Boucheron）和万宝龙（Montblanc），以及巴卡拉（Baccarat）、Flos、B&B 和 Driade 等公司工作的 Andreina 有机会从这些公司丰富的背景中获益，并获得了重要的新经验，同时还追求着她的第一爱好——发掘设计师等人才（talent scouting）。
如今，她也将自己的注意力投入到艺术领域，在中国市场进行品牌服务的同时，也推广意大利文化和美学，注重加强两国文化交流。——她习惯于频繁来往中国大陆，并在那里享有坚实的人际网络。
Underpinning the story of Andreina Longhi is her passion for beauty and communication.
She began weaving her tale at Max Mara before breaking out on her own to establish Attila&Co., the cross-media communication agency that caters to a high-profile clientele, with offices in Milan and Shanghai.
Working for companies of the caliber of Valentino, Calvin Klein, Versace, Gucci, P&G, Boucheron, and Montblanc, but also Baccarat, Flos, B&B, and Driade, Andreina had the chance to benefit from their rich background and acquire major new experience, while also pursuing the first of her loves – talent scouting.
Today she is devoting her passion also to art, promoting Italian culture and beauty mostly in mainland China – where she was used to spending much of her time and where she enjoys a solid network of relationships.
沙龙主办方 Organizer
华丽志 LUXE.CO
华丽志 Luxe.CO 是致力于“联结全球时尚创新、赋能中国品牌成长”的商业财经媒体与信息服务平台。自2013年创办以来，《华丽志》始终以开阔的全球视野、严谨的专业态度，面向数百万海内外精英读者，源源不断地提供全球奢侈品、时尚和生活方式领域的品牌创新资讯、创业投资案例、公司财务数据以及细分行业研究报告，是全方位、深度连接时尚、金融和科技力量的信息聚合和跨界交流平台。
华丽志APP首开先河，打造了一个高效、专业的知识管理工具，助力时尚产业链上的企业家、创业者、投资人和专业人士提升信息处理能力，提高决策质量。
Founded in May 2013, the media of LUXE.CO is dedicated to supply comprehensive business and financial information regarding global brands and enterprises in the field of luxury, fashion and lifestyle.
We are now reaching millions of elite business readers daily through our full suite digital platform, incl. Chinese website (luxe.co), Chinese app for ios and android and major social media accounts (Wechat, Weibo and linkedIn, etc).
Given our long-proven quality of content and strong business network, LUXE.CO has become the most authentic voice and the ultimate source of information for industry leaders who need both global perspective and China angle.
华丽智库 LUXECO Intelligence
「华丽智库」长期深耕时尚和奢侈品领域，基于我们持续建设的行业网络、数据智能和知识体系，致力于为中国及海外的品牌与企业提供专业、创新和前瞻的咨询服务，涉及的方向包括：品牌焕新升级战略、品牌内容及传播策略、细分行业定位及机会分析，中国市场进入策略等。
了解「华丽智库」发布的数十份独家研究报告和一系列线上/线下研讨活动，请访问https://luxe.co/tag/luxeco-intelligence 。我们每周通过「华丽智库」微信服务号与业内人士分享最新研究成果，发布讲座与论坛活动信息。如有相关服务需求，欢迎联系我们（邮箱：elisa@hualizhi.com)。
Under LUXE.CO, LuxeCO Intelligence is a fast-growing research and strategy consulting service provider in luxury and fashion business, with over 50 reports published since 2020. We have partnered with China’s leading internet company, women’s wear company and international commercial property developer to co-produce reports on consumer insights and market trends. Our research results have been quoted by such renowned financial institutions as Goldman Sachs, CITIC securities.
沙龙合作方 Partner
Attila&Co. 成立于 1980 年，是意大利首家将战略营销、创意和公共关系整合为整体品牌建设解决方案的公关公司。如今，Attila&Co.已发展成为一家提供全方位服务的跨媒体公关公司，在米兰和上海办事处共有 62 名员工，业务涉及时尚、美容和个人护理、零售、体育、设计、汽车、酒店和餐饮等领域。
Founded in 1980, Attila&Co. is the first Italian agency to integrate strategic marketing, creative, and public relations in holistic brand-building solutions. Today Attila&Co. has developed into a full-service cross–media PR agency, with a 62 person strong staff among its Milan and Shanghai offices. Specializing in communication for prestige consumer markets, the agency operates in fashion, beauty and personal care, retail, sports, design, automotive, hospitality, and F&B.
｜图片来源 Image Credit：华丽志Luxe.Co、Attile&Co.
｜责任编辑 Editor：LeZhi
