想留住90后00后,实体店必须如此极致-看看 Urban Outfitters的大手笔


据 Business Insider 报道,美国著名的青少年服饰连锁 Urban Outfitters 最新旗舰店刚刚在纽约曼哈顿的Herald Square 开业,占地达 5300平米。

这家店的设计是颠覆性的。卖衣服已经不再是唯一的焦点,这里已经变身为彻头彻尾的“lifestyle center”(生活方式中心),顾客在里面有无穷无尽的事可以做,呆上几个小时不成问题。

Urban Outfitters 的 CEO Tedford Marlow 称这里是“有文化氛围的商业和社区项目”它讲述的是一个生动的品牌故事。(受互联网冲击,上个季度Urban Outfitters 的地面店同店销售同比下滑 12%。这间大手笔的旗舰店表达了他们决心赢取青少年顾客的决心)

除了服装陈列,这里还有:咖啡屋,美发廊,黑胶唱片,堪比丝芙兰的美妆店,以及各种稀奇玩意儿-比如可以自动读取你的眼镜度数的“Lensometer” -全都紧紧贴合青少年的时新口味。

大门口看上去并无特别之处。

the-main-entrance-faces-macys-on-the-corner-of-broadway-and-34th-street

咖啡屋-由合作商,来自芝加哥的Intelligentsia Coffee 提供,占地80多平米。

but-unlike-most-urban-outfitters-locations-here-you-can-grab-a-cup-of-coffee-and-a-bite-to-eat-without-ever-having-to-leave-the-store

the-cafe-belongs-to-intelligentsia-coffee-of-chicago-it-takes-up-900-square-feet-of-space-on-the-ground-level-marble-coats-the-walls-and-coffee-bar

摄影作品区-这里还设有Instagram 照片打印站。

after-checking-out-the-coffee-shop-customers-can-browse-the-stores-photography-section-which-features-an-instagram-photo-printing-station

往里走,可以路过女装区。

heading-deeper-inside-the-store-customers-will-pass-a-few-displays-featuring-womens-clothing

为疲倦客人准备的舒适座位。

and-plenty-of-seating-for-tired-shoppers

音乐区,销售耳机、音箱、唱机以及其他音响设备-为配合怀旧风,这里配备了超过1000种黑胶唱片-由合作商、来自加州的唱片店Amoeba Music精选,其中400种老唱片只能在这里买到。

soon-youll-hit-the-stores-music-department-which-sells-headphones-speakers-record-players-and-other-sound-equipment

the-assortment-includes-more-than-400-vintage-vinyl-titles-that-can-only-be-found-in-this-urban-outfitters-location

来自洛杉矶的Hairroin Salon 为顾客提供全套美发服务。

after-browsing-records-shoppers-can-step-into-hairroin-salon-which-is-based-in-los-angeles-for-a-hair-cut-blow-dry-or-an-assortment-of-other-services

旁边是美妆品店。

the-hair-salon-is-adjacent-to-the-stores-makeup-shop

巨大的卖鞋区。

the-shoe-department-is-massive

Urban Outfitters 为新推出的健身服装品牌 “Without Walls” 在一层单辟出近300平米的空间。

a-3000-square-foot-area-devoted-to-urban-outfitters-new-fitness-apparel-brand-without-walls-is-also-on-the-first-floor

一套旧的宿营装置被放在商店正中用来陈列商品。

an-old-camper-is-set-up-in-the-middle-of-the-shop-to-display-merchandise

这里专门展示艺术品,文具和明信片。

the-next-room-over-features-art-stationary-and-postcards

旁边的书店主要提供烹饪和生活方式类书籍,还配备了几把阅读椅。

the-nearby-bookstore-features-mostly-cooking-and-lifestyle-titles-with-a-few-seats-for-reading

楼下是男装区。

a-trip-downstairs-will-take-you-to-the-mens-shop

男装区试衣间外的这台机器,可以在Converse 球鞋上打印颜色。

this-machine-located-just-outside-mens-dressing-rooms-prints-colors-onto-converse-sneakers

下一层还有个礼品店,卖杯子、挎包等小礼品。

the-lower-level-also-has-a-souvenir-shop-with-small-gifts-including-shot-glasses-and-tote-bags

顶层售卖女装和内衣。

the-top-floor-of-the-store-features-womens-clothing-and-intimates-shoes-and-a-home-department

试衣间大得漫无边际。

and-the-dressing-rooms-seem-to-go-on-forever

试衣间外还有用于自拍的照相亭。

theres-a-photo-booth-outside-the-dressing-rooms-for-snapping-pictures-of-your-outfits

家居部门销售地毯、枕头、沙发等。

on-the-opposite-end-of-the-top-floor-urban-outfitters-typical-selection-of-rugs-pillows-and-couches-are-available-in-the-home-department

出门前,你还可以在这里修修自行车,打打气,自动售货机销售自行车零部件。

before-leaving-the-store-customers-can-make-quick-bike-repairs-the-vending-machine-pictured-sells-bike-parts-and-one-of-the-green-posts-is-an-air-pump-while-the-other-features-a-half-dozen-bike-tools


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