Winner of the Grand Prix of the Luxury Agency of the Year, the Helmut agency is one of the actors who are now redrawing the landscape of premium agencies. Its co-founder, Christophe Huck, looks back on the scope of this recognition and the profound changes in the profession, between hybridization of models, creative demand and increased responsibility in the age of AI.

Luxury Journal

What does this Luxury Agency of the Year Award represent to you: a recognition of the distance traveled or a signal on how the agency profession is evolving?

Christophe Huck

This award is above a …