Jointly released by LUXE.CO and LUXE.CO Intelligence，the 2025 Luxury Jewellery & Watch Brands in China Power Ranking covers 277 activities carried out by 40 luxury jewellery and watch brands in China for the year of 2025.

Published for the fourth consecutive year, this is the very first, one and only data-driven "dashboard" tracking the activities of luxury jewellery and watch brands in China market. The annual/semi-annual rankings have been generated based on the density and magnitude of the activities, vividly showing the brand's level of commitment and investment locally.

Today we are presenting the abridged English version of this ranking and the related report which is open to download by all our readers for FREE.

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Continuing the trend observed in 2024, luxury jewellery remains one of the most resilient and advantageous categories in the world of luxury. For instance, the jewellery division of Richemont Group, spearheaded by Cartier and Van Cleef & Arpels, recorded sales growth of 17% and 14% respectively over the past two quarters (at constant exchange rates) , significantly outperforming the luxury apparel and leather goods sectors in general.

The precious materials, exquisite craftsmanship and cultural significance closely associated with fine jewellery well represent the attributes that today’s Chinese consumers value most in “luxury brands”.

Notably, in 2025, Laopu Gold and Chow Tai Fook, China's homegrown high-end jewellery brands, all have achieved historic leaps, reflecting Chinese consumers' growing identification with and resonance towards Eastern culture and aesthetics, while opening up new horizons for the whole luxury jewellery business.

As the most prominent advocate of 'traditional gold craftsmanship,' Laopu Gold achieved a significant milestone by opening stores across all of China's top 10 luxury shopping centres, with store productivity exceeding major international rivalries.

Founded in 1929, Chow Tai Fook formally entered the haute joaillerie arena in 2025. In an exclusive interview with LUXE.CO, Sonia Cheng, fourth-generation heir to the founding family and Vice Chairman of Chow Tai Fook Jewellery Group, said, "The jewellery market has long been dominated by Western brands, with Eastern aesthetics consistently underrepresented... We shall demonstrate our craftsmanship and bold vision in high jewellery to the global luxury market."

Qeelin (now under French Kering group), the jewellery brand founded by Hong Kong designer Dennis Chan, inspired by his journey to Dunhuang, has consistently ranked among the top ten in recent years. This achievement stems from its deep cultivation of Chinese local culture across multiple dimensions—including product design, festive marketing, event locations, and ambassador selection—marking a significant foray of Eastern aesthetic influence within the international jewellery sphere.

Meanwhile, the luxury watch category, another arm of "hard luxury", faces a lot more hurdles to overcome:

- Under turbulent social and economic conditions, luxury consumers are more inclined towards precious jewellery which have more common "investment" and aesthetic appeals.

-Increased cross-category expansion by soft luxury brands into watchmaking has heightened competitive complexity.

-Younger demographics, particularly male consumers, find their attention increasingly drawn to rapidly evolving high-tech electronics and automobiles.

-Particularly in China, wearing a mechanical watch is still not a usual habit for most people.

In LUXE.CO’s view, to find new growth momentum, the luxury watch brands must prioritize four critical challenges below:

• How to refresh old-style narratives of the watch industry and craft compelling stories that could reach and touch today’s Chinese consumers effectively?
• How to leverage on the brand’s iconic models to establish sharp brand recognition?
• How to make Swiss watch craftsmanship more accessible to the public?
• As K-shaped divergence in watch consumption intensifies, how can mid-tier brands win through meaningful differentiations?

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About LUXE.CO Intelligence

LUXE.CO Intelligence is a unique research and consulting service platform for the global fashion industry. Based in China, it provides forward-looking consumer insights, industry research, and strategic advisory services with a broad global perspective and in-depth industry insight.

Focusing on the luxury goods, sports and outdoor, fashion accessories, beauty and fragrance, and lifestyle industries, LUXECO Intelligence leverages its continuously developed industry network, data intelligence, and knowledge system. We provide industry leaders with the best decision-making references through structured business information, systematic industry-specific research, efficient primary research, rich practical case studies, and forward-thinking strategic insights.

For further inquiries, please write to lci@luxe.co.