It was 1865 when Georges Favre-Jacot founded his manufactory in Le Locle, Switzerland, with the ambition of creating the perfect watch, as accurate and reliable as possible. A mission sanctioned by the very name of the brand, the highest point in the sky – Zenith – and that over time has been recognized by 2,333 time trial awards, won in large part by the famous 135 caliber.

160 years have passed since then, but the upward push is always the same: “There are few movements in the history of watchmaking that have reached the level of chronometric excellence and recognition of the 135 caliber – comments the CEO of Zenith Watches, Benoît de Clerck -. In addition to being an authentic technical feat, it has become a real precision icon. Bringing it back to life for our 160th anniversary means paying tribute to this heritage, sharing it with a new generation of collectors».

Presented in a limited edition of 160 copies, the new G.F.J. – a reinterpretation of the eponymous record caliber 135 – is one of the four watches (along with a Chronomaster Sport, a Defy Skyline chronograph and a Pilot chronograph) that are part of the exclusive box designed specifically for the anniversary, celebrated with an event also in Milan.

In the panorama of high-end watchmaking, the Italian market is distinguished by a strong presence of enthusiasts who appreciate not only the product, but also the heritage and history behind each timepiece.

An increasingly young and competent audience: “The average age of customers has progressively decreased in the last ten years, with an acceleration in the post-pandemic – explains a spokesman -. The new collectors have greater awareness and extreme sensitivity to the authentic values of the brand, such as the precision of the movements and the craftsmanship, elements that have always distinguished Zenith».

An exclusivity that the Swiss company intends to preserve by maintaining limited production and distribution: “We only produce a certain number of watches and also the sales network – precise – is very selected”.

In Italy, in particular, there are only about thirty doors. Beyond those Zenith does not intend to go not to dilute the value of the brand, maintain high standards in offer and service.

«Young people – he concludes – like to wear specimens that are not on everyone’s wrist. They are very interested in movements and complications and for them the proximity to the brand counts. Suffice it to say that the visit to our factory in Switzerland remains among the most popular experiences».

｜消息来源：https://www.fashionmagazine.it/business/orologi-per-intenditori-zenith-al-giro-di-boa-dei-160-anni-il-culto-della-perfezione-produzione-e-distribuzione-limitate-i-nostri-asset-116154