With the launch of its jewelry brand Mandala Fine Jewellery, Explora Journeys extends its brand universe beyond the cruise.

Extend the brand's discourse and federate a community

Explora Journeys now navigates to jewelry workshops. The cruise company has just launched its jewelry brand Mandala Fine Jewellery, accompanied by jeweler Fanny Blanchelande. Behind this artistic project lies a precise communication strategy: to extend the brand narrative through a creative expression.

The famous "Ocean State of Mind", this oceanic state of mind, translates here into a jewelry collection "made for those who know that a trip can stay in you," explained Anna Nash, president of Explora Journeys. "Each piece is imagined as a trace of light, a discreet protection and a reminder of balance and belonging."

This question of belonging is also at the heart of the initiative. Sold only on board the company's ships, first during the inaugural trip of Explora III on July 24 and then in the shops of other boats, the range can only be purchased, and in short, carried by customers.

The latter then become true ambassadors of the brand during the crossings and on land, accentuating the feeling of being part of a community while participating in promoting the company in a natural way. "By translating the soul of our brand into a luxury to wear, we offer our customers an intimate and permanent reminder of this sense of calm, perspective and connection, long after they have landed."

Three lines around the mandala

The collection is inspired by the emblem of Explora Journeys, the mandala, which represents the harmony between the individual experience and the universe in the broad sense. A lotus flower motif, the embodiment of purity, is combined with a lily flower, in reference to the brand's European heritage. This design unfolds inside a circle, a symbol of fullness and infinite energy. This mandala incorporates three lines called Origin, Horizon and Odyssey.

Made from precious and contemporary metals (such as enamel, ceramic, titanium and aluminum) and colored stones, the first collection of Mandala Fine Jewellery was presented aboard Explora I on June 6, between cocktail and parade, on the occasion of the weekend of the Formula 1 Louis Vuitton Grand Prix of Monaco 2026.

｜消息来源：https://www.journalduluxe.fr/fr/lifestyle/explora-journeys-transforme-ocean-state-of-mind-collection-joaillerie