The Luxury Brands in China Power Ranking (”the Ranking”) enters its fifth year!
This is the very first, one and only data-driven“dashboard”tracking the activities of all global luxury brands in China market. The annual/semi-annual rankings have been generated based on the density and magnitude of the activities, vividly showing the brand’s level of commitment and investment locally.
Since its inaugural release in 2021, the Ranking and the associated report compiled by LUXE.CO and LUXECO Intelligence have been closely watched by executives in the global luxury industry, helping them adapt China market strategy and learn best practices from the competitors.
The 2025 Luxury Brands in China Power Ranking was announced a few days ago by LUXE.CO. The TOP10 brands are listed below:
The 2025 edition of the Luxury Brands in China Power Ranking covers 767 activities carried out by 107 luxury brands in China from 1st January to 31st December 2025. (Note: activities in peripheral businesses such as beauty, fragrances, eyewear, and hotels are not included.)
Today we are presenting the abridged English version of this ranking and the related report which is open to download by all our readers for FREE. You may explore the TOP 20 brand list in greater detail, along with further exclusive data and in-depth analysis.
Scan below code to download the FREE version of this report
From the beginning of 21st century, when China's luxury market started to take shape, to the end of 2025, major international luxury brands have just gone through their first full business cycle in China: explosive growth > slowdown > stabilization > recovery.
As the most important growth engine for global luxury industry over the past twenty years, China market have drawn in almost all luxury brands like a huge magnet. After more than two decades of relentless expansion, the saturation of China’s luxury market is already at very high level, especially comparing to China’s still low per capita GDP. Meanwhile, Chinese high-end consumers have become far more discerning and sophisticated comparing to 20 years ago. Yet many international brands have not prepared themselves well for the drastic adjustment, feeling confused and powerless when the old ways do not work any more.
Meanwhile, certain brands who have always stuck to their own identity and rhythm, are relatively less susceptible to the ups and downs of macro-environment. They continue to invest in China market at steady or even accelerated pace. You will find such brands moving up in the Ranking 2025 significantly.
Notably, in 2025, China's homegrown luxury brands achieved historic leap, even opening up new horizons for the whole luxury business :
As the most prominent advocate of ‘traditional gold craftsmanship,’ Laopu Gold achieved a significant milestone by opening stores across all of China’s top 10 luxury shopping centers, with store productivity exceeding major international rivalries.
Also in 2025, Chow Tai Fook, China’s largest jewelry retailer, launched its first complete high jewelry collection Timeless Harmony and opened more new-concept premium stores within high-end commercial complexes.
Both brands are included in the Luxury Brands in China Power Ranking for the first time.
As China’s luxury market undergoing paradigm shift, LUXE.CO believes that the established international brands must follow First Principles to re-examine their fundamentals, rebuild the bonds with local consumers in more effective and relevant ways. Above all, luxury brands must consistently deliver meaningful and powerful products and contents, proving that they are truly unique and authentic to be desired by China’s high-end consumers today and tomorrow.
As shown by the analysis from LUXE.CO Intelligence on the Ranking 2025, through strategically expanding/upgrading the store networks and deepening relationships with key clientele, a number of distinguished and resilient international luxury brands have not only solidified their market position, but even gained market share during the time.
It is worth noticing that, during the turmoil of market, those who have made to the top positions of Luxury Brands in China Power Ranking 2025 all possess some sort of “Hard Power”.
The so-called “Hard Power”not only refers to the brands’own recognition and reputation, operational scales and financial strengths, but also the muscles of their parent companies, and most importantly, the core product attributes resonating with today’s consumer sentiment — such as precious natural materials, exquisite craftsmanship, and infusion of advanced functionalities with outstanding designs.
In our view, the level of attention, understanding and strategic prioritization of China market from the top decision makers of luxury brands represents a very special form of “Hard Power”, which will make great difference in the next cycle of China luxury market.
In this FREE edition, you will find data analysis and the rankings according to the level of activities of luxury brands in China’s market in 2025:
- TOP 20 Luxury Brands in China Power Ranking (2025)
- Changes in the Number of Brand Activities by Category (2024 vs. 2025)
- Count of Luxury Brand New Store Openings (2025)
- Overview of New “First Stores”（2025）
- Highlights of New Stores Opened（2025）
- Store Renovations and Upgrades（2025）
- Trends in Luxury Brands' Marketing Activities（2025）
- Cities with the Most Luxury Brands’ Offline Activities（2025）
- Chinese Ambassadors Newly Appointed （2025）
The ‘FREE edition’ ( 47 pages）is open to all readers , while more data and analysis can be found in the ‘Complete edition’ ( 60 pages) which is only accessible by LUXE.CO subscribers HERE.
Scan below code to download the FREE version of this report
About LUXE.CO Intelligence
LUXE.CO Intelligence is a unique research and consulting service platform for the global fashion industry. Based in China, it provides forward-looking consumer insights, industry research, and strategic advisory services with a broad global perspective and in-depth industry insight.
Focusing on the luxury goods, sports and outdoor, fashion accessories, beauty and fragrance, and lifestyle industries, LUXECO Intelligence leverages its continuously developed industry network, data intelligence, and knowledge system. We provide industry leaders with the best decision-making references through structured business information, systematic industry-specific research, efficient primary research, rich practical case studies, and forward-thinking strategic insights.
For further inquiries, please write to lci@luxe.co.
